Black Ink Technologies Adds New Cloud-based CRM Product for OPE, Marine, Rental, Construction, and Industrial Markets

BOSTON, MA–(Marketwired – Oct 31, 2017) – Today, Black Ink Technologies, a SaaS analytics solution specifically designed for the power equipment industry, announced a new CRM product called EyeOn Demand: Customer.
“Many ‘out of the box’ generic CRM (Customer Relationship Management) or SFA (Salesforce Automation) tools available can be difficult to use, cost-prohibitive, or require lots of time and resources to customize for the specific needs of mobile sales people selling industrial grade outdoor power equipment to key accounts,” states Jeff Winsper, President of Black Ink Technologies. “As a result, sales people get frustrated, adoption wanes, thus leaving future revenue opportunities in obscurity within the sales process. EyeOn Demand: Customer is a powerful, yet practical solution to empower the mobile sales force to engage with their key accounts in a more relevant and profitable manner.”
EyeOn Demand: Customer lives in the cloud, allowing for greater flexibility for sales people to quickly search, find, and connect to commercial accounts and prospects while on the road. The territory manager, or in store sales representative can, in less than 3 clicks, easily set up product demonstrations, track call history, email directly from the system, set up on-site visits with customers, and view location on a geo-map. The user’s dashboard provides a snapshot on progress towards sales goals and highlights next best activity to pursue. The CRM solution can immediately identify, based on past average time between specific customer purchases, if the account is in an “Active” or “Dormant” status, helping understand how to upsell, or “re-acquire.”
For more progressive selling teams, optional advanced analytics and reporting are available to see the sales pipeline, and the next likely purchase by product and timeframe. The purchase timeframe also informs the user the right time to be connecting to their base. The solution also shows opportunities by product mix within each customer’s portfolio, indicating how much time has elapsed since a certain product has been purchased, or areas where even a high-value customer has never purchased from a certain product category.
Please visit www.BlackInkTech.com to receive more product information or to request a demo.
About Black Ink Technologies
Black Ink Technologies provides the leading SaaS analytics solution specifically designed for power equipment manufacturers and the independent dealers supply chain. Its EyeOn Suite improves customer acquisition, repeat purchases and upselling growth opportunities for sales, marketing and P&L leaders so they can sell more products and services, smarter and faster. For more product and pricing information, or to request an EyeOn Product Suite demonstration, please visit www.BlackInkTech.com. Connect with us @BlackInk_Tech on Twitter and on LinkedIn.