Otto and Anheuser-Busch Partner to Complete World’s First Commercial Shipment by Self-Driving Truck

DENVER, CO–(Marketwired – Oct 25, 2016) – Otto and Anheuser-Busch announced today that the two companies have completed the world’s first commercial shipment by self-driving truck.
With support from the state of Colorado, Otto’s self-driving truck hauled a fully loaded trailer of Budweiser beer more than 120 miles on I-25 from Fort Collins, Colorado, through Denver, to Colorado Springs. A professional truck driver was in the vehicle for the entire route, monitoring the delivery from the sleeper berth as the truck completed the route — exit-to-exit — entirely on its own without any driver intervention. The load originated at Anheuser-Busch’s facility in Loveland, Colorado and departed for its journey from the Fort Collins, Colorado weigh station. This milestone marks the first time in history that a self-driving vehicle has shipped commercial cargo, making it a landmark achievement for self-driving technology, the state of Colorado, and the transportation industry.
“The incredible success of this pilot shipment is an example of what is possible when you deploy self-driving technology. It also showcases the importance of collaboration with forward-looking states like Colorado and innovative companies like Anheuser-Busch,” said Otto Co-Founder Lior Ron. “By embracing this technology, both organizations are actively contributing to the creation of a safer and more efficient transportation network. We are excited to have reached this milestone together, and look forward to further rolling out our technology on the nation’s highways.”
Otto and Anheuser-Busch share a vision of enhancing the safety and efficiency of America’s highways. The partners embarked on this effort in response to the significant challenges facing the trucking industry. The shared vision for the self-driving technology is to transform this industry by:

Reducing the number of fatalities on our roads. Nearly half of fatalities happen on highways, and 94% of accidents are caused by human error.

Enabling fuel-efficient driving and therefore reducing emissions from freight trucks, which are currently responsible for 28% of all road vehicle CO2 emissions.

Enhancing truck utilization and providing a sustainable solution for the driver shortage that continues to put pressure on drivers to work long hours at the risk of safe driving.

“Anheuser-Busch is passionate about innovation and exploring ways to improve the safety, sustainability, and efficiency of the industries our business touches,” said James Sembrot, Sr. Director, Logistics Strategy at Anheuser-Busch. “We admire Otto’s vision that will shape the future of self-driving transportation. As we continue to partner with long-haul carriers to ship our beers, we hope to see this technology widely deployed across our highways to improve safety for all road users and work towards a low-emissions future.”
With this over 120-mile self-driving achievement, Otto, A-B, and the State of Colorado are proving that the days of self-driving long-haul trucks are no longer a matter of imagination — they are here now, presenting viable, real-world opportunities that can be fully unlocked in the next few years.
One major opportunity for Otto’s technology is that drivers will be able to rest during long stretches of highway, and perhaps even catch up on sleep. That begs the question of whether the driver is “on-duty” with respect to hours of service laws while they are resting. To ensure the safety of all road users, these laws limit the number of hours truck drivers can work each day. Naturally, this also limits how much money drivers can make. Otto’s self-driving technology has the potential to extend productive hours without forcing drivers to choose between safety and earnings.
“Teaming with Otto to deploy self-driving technology on the roads of Colorado is a monumental step forward in advancing safety solutions that will help Colorado move towards zero deaths on our roads,” said Colorado Department of Transportation Executive Director Shailen Bhatt. “Colorado will continue to focus on working with Otto and others on how to safely deploy this technology on our roads.”
About Otto
Otto is a team of forward-thinking technologists and innovators dedicated to revolutionizing the way we approach transportation, starting with self-driving trucks. At the heart of Otto’s vision is a belief that self-driving technology is the key to creating a more viable, efficient and, above all, safer transportation future. Otto recently joined the Uber team to accelerate the advancement of self-driving vehicles from cars to trucks. For more information, visit Otto at or email us at
About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 20 local breweries, 20 distributorships and 23 agricultural and packaging facilities across the United States. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. For more information, visit
About Colorado’s RoadX
RoadX is Colorado’s bold vision and commitment to technologically transformed travel across Colorado — free of crashes, injuries and delays. To learn more about this collaborative enterprise to be a national leader in building partnerships, entrepreneurial relationships, and delivering innovative solutions to transform an aging transportation system, visit